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Late
Shri Bhimdev Bhardwaj, Founder
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The
essence of nature is its wonderful world of colours and their
immeasurable shades. Colour triggers a psychophysical phenomenon
which forms an important criteria for acceptance and quality
conceptualization apart from adding an aesthetic touch to
life. The association of colours makes food appealing and
appetising. The colourful Indian food from time immemorial
exemplifies this quest of adding that little bit extra to
help the food look more tasty.
Sun Dye Chem tries to complement the role of mother
nature by adding a dash of colour to foods. It is one of the
leading manufacturers of food colours in India for more than
two decades. It is part of M/S Arun Chemicals Industries
, a 32 year old group of companies engaged in manufacturing
in food colours, blended food colours, baking powder, caramel,
essences and flavours. The present plant was founded and
nurtured with sheer hard work by Late Shri Bhimdev Bhardwaj.
He was a dynamic man who believed that only hardwork, dedication,
and fair business practices can bear fruits in the long run.
The second generation management of Sun Dye Chem is proud
to have inculcated his spirit and carried on this tradition.
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"Sun
Brand" is the flag ship group of products of Sun
Dye Chem famous all over India. The most successful and appreciated
products food colours ie. Tartrazine, Sunset Yellow,
Carmoisine, Caramel etc. apart from other products in this segment.
We are, now, looking at the export market as a major focus area
for quantam growth. Sun Dye Chem is one of the major exporters of
food colours. It has grown exponential in exports mainly due to
quality which has been widely appreciated and accepted.
The stress on quality is not just a mission statement. But, it is
translated into practice by acquiring the best technical skills
where required, having well equiped laboratory and an upto mark
plant suitable for producing world class edible colours. The fully
equipped R & D department and the skilled team tries consistently
to improve the products. The ISI mark of Beaureu of Indian Standards
earned by our range of products speak for itself.
With
a planned investment on the infrastructure over the last couple
of years, the group has recently added state of art plant at
BHIWADI, RAJASTHAN and thus it is in a position to cater to
the growing demands of our products in domestic as well as international
markets. The packing can vary from small food grade plastic bottles
and PET jars to large food grade plastic drums depending upon the
customer requirement. Incidentally, we were the first company to
introduce PET jars in India for medium size packing of food colours.
We
aspire to reach out to the world and we shall - by having a large
satisfied customer base who are assured of high quality products
and timely deliveries.
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